5 Important Things to Consider when Choosing a Niche for Your Blog

5 Important Things to Consider when Choosing a Niche for Your Blog

5 Important Things to Consider when Choosing a Niche for Your Blog

What is Niche Marketing? 

Niche marketing is a strategy that aims at a particular customer base. By marketing our product or content at a group of people interested in the same niche we can get the exposure we need to the correct kinds of people. Many ambitious newbie marketers can make a big mistake by not choosing their niche correctly. So here are some useful pointers to remember before you choose your niche for your blog. 

1. Is it something you’re interested in?

This is probably the most important factor when it comes to choosing a niche. This is mainly because it is very difficult to write about or effectively promote something you aren’t interested in. Remember those subjects you loathed in school? Well you don’t want to go through that experience again do you? One of the best methods for writing content is to be both the reader and the audience, so to speak, that way, you already know what your audience wants from your website. Just have a think about your interests and see what ideas pop up. 

2. How targeted is your niche?

Many blogs start out by making their niche too broad. They want to write about everything there is to do with their niche, which isn’t necessary, and most of the time, it doesn’t work. What does work is directing your audience’s attention onto a straight-forward objective that they want to achieve. Otherwise the amount of choices to make will overwhelm the reader and they won’t be as familiar with your brand/blog’s identity and direction. what if your niche marketing choice is too broad

3. How well do you know your niche?

I recommend having at least 1 year invested into learning about your niche. Without having the knowledge to help your readers as much as you can, your content will be lacking. What will help your content to thrive is sprucing it up with as many tips and as much useful information as possible. But if you don’t have a years knowledge then get learning, get subscribing to informative sources, like social media pages, read forums, ebooks, blogs, follow all the experts. Whilst reading all this material, you should pick up all the niche marketing tips on the way. 

4. What kind of design does your niche usually work with?

Getting your website’s design right is vital to its success, so it needs a lot of thought and planning put into it. You need to know what kind of aesthetic attracts your target audience. The best way of doing this is by reading other websites that cater to your niche. And if you’re interested in your niche, which you should be, then you’ll have already been reading plenty of blogs within your niche. For example Lisa Cox’s gardening blog has a very clean and neatly arranged look, with large images to show off the gardens.Lisa Cox garden design blog

5. How can you beat your competition?

What do you have that your competitors don’t have? How can you beat them to the punch? You need to get thinking of how you can make your blog worthy of their time. For SEO keyword targeting, use Google Adwords to get some ideas. And remember you won’t be climbing very high in the search listings by using generic SEO keywords, marketing your niche as interesting and a little different from the rest will require digging a little deeper and getting more specific with blog post ideas and titles. One way to research your competition as well as adwords, is rather than just seeing adwords notify you that it is a low competition keyword, just google search the keyword and refer to the number of search results as seen in the image below:

what is niche marketing

Summary

So you see that making sure you definitely have the correct niche for your blogging plans is very important. If you don’t have the correct niche, you won’t be able to beat your competition, design and market the content correctly and you could end up failing, having put a lot of hard work to waste. So bookmark and share this page and please subscribe if you don’t want to miss out on any legitimate internet marketing schemes. 

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A Guide on How to Sell Expensive Products Online – 3 Marketing Strategies All Successful Sellers Use

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This week I’ve been reading about how to market an expensive item, I notice that this question is asked a lot in forums and so I set out to research. I’ve dug up some of the best tips out there for selling expensive products. I will reveal to you some excellent age-old marketing tips, these really do work wonders for bagging a sale on a product that people usually wouldn’t dare spend money on.

So in the following article I’m going to list three foolproof ways that I’ve found will definitely help you to sell an expensive item. 

1. ‘The Contrast Effect’.

This first tip plays on the psychology of the customer, something sneaky marketers love doing. Its what behavioural economist Dan Ariely calls “arbitrary coherence”, and is also known as ‘The Contrast Effect’. It’s where a retailer will purposely put a high priced item next to a lower priced item that is a very similar product. This makes the customer compare the two, and if they are conscious of their money spending, it is more likely to make them prefer the lower priced item. 

The way this method can work with selling expensive items can be explained with this analogy: 

How do you make someone look smaller? Put a tall person next to them. 

So when the customer sees the item they like, then they see the expensive price, they still desire the item but are faced with doubts about spending so much money. However, when the customer sees a similar item that is much more expensive, you are giving them the ability to make a choice, a more responsible choice that makes them feel better about spending the money. 

Though it may seem obvious to buy the cheaper one if they want it, the emotions at play here are being manipulated in an interesting way. The lower priced item becomes a lot more acceptable now that the standards have been set with the much higher priced item and so their initial thoughts about the price are irrelevant. 

Most retailers don’t even intend to sell the item they price up, they use it as a decoy. 

 

To intensify the effect, and definitely bag a sale, we have to price the item at least 40% more expensive, so that it looks like a steal to the buyer. 

 

2. Provide evidence for the value of the product

While it may be a quick sale to the seller, it is important to understand that the expensive purchase will be much more of a commitment to customer. This is why it is important to take care when writing the product description. Here are a number of ways you can do this:Budgeting, crowbar wallet

Create a Value Prism – A well-known trick known copywriters use is the Value Prism, which involves outlining the history of the product, from the inspiration to create the product, to the manufacturers, retailers  and then the customer. By laying the product’s history out like a sentimental journey, the customer is made aware of the efforts that went into it.

Addressing the value is the main focus you want in the product description. And you can prove its high value by comparing it to any other products the customer may be already familiar with, telling them how it is better.

Using Metaphors – You need to clearly outline what this will do for the customer. Many creative copywriters and marketers will use metaphorical comparisons, painting a picture in the customer’s head with what this product can do for them. 

unbox your life ikea marketing

“Unbox your life” – IKEA

 

Some examples include: 

Welcome to possible – Mindtree, Unbox your life – IKEA, Unlock your more – Fiat, Your best beautiful – Olay

Embellish your descriptions – 

Think about what the customer wants to be told, don’t just give them flat factual descriptions. They want to find something that satisfies their every need. A quote I refer to often is “Positive emotions trigger sales; negative emotions destroy sales.” – Tom Hopkins, Arouse Emotions, Don’t Sell Logic

 

3. Alter the perception of the price 

There are a few tricks you can employ to make the price of the expensive product seem not so expensive, but more like a good deal. Here are some helpful tips to help you frame your product as a worthwhile purchase.

Dividing the price – 

This can be done with many types of products, often the price of the product is over £100. You can give your buyers the choice to pay instantly or pay in daily, weekly or monthly instalments  This makes the product seem much more affordable as it won’t leave much of a dent in their bank balance. 

Offer a free item –

You can also offer valuable free items with the purchase (if you stay within your desired profit margin), making the price look like a better deal. 

Offer a discount on their next purchase – 

The customer will be more keen to spend the money if both items within the deal are valuable to them. Even more so if the price of the next purchase is a low one. You could offer the discount buy 2 get 1 free (the cheapest). Discounts that end in multiple buys are important for boosting business. 

Summary

So those are the most well known methods for selling an expensive item, if you know of any more, please let me know in the comments below. Look out for any interesting tactics that sellers use to make you think an item is much more appealing because of a few subtle gestures made in a product description. 

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15 Ways to Get More Followers on Pinterest

15 Ways to Get More Followers on Pinterest

10 Ways to Get More Followers on Pinterest

Knowing how to get more followers on Pinterest is an essential skill that the social media marketer needs to know in 2017. In the list below I have put together detailed research into how you can effectively get more Pinterest followers that will stay with you for the long-term. 

 

1. Only Pin things related to your niche

Make sure that potential followers see on your Pinterest the things they will want to see posted onto their Pinterest home page. You will see things occasionally that will have nothing to do with your niche, but they interest you nonetheless, what you must do is to resist pinning! If you have another personal Pinterest more suited to your other interests then Pin it to that, if you don’t, then make one! Your followers will only want to see what interested them in your pins in the first place. 

 

2. Be creative with your boards

Show off your creativity on your Pinterest, be proud of your Pin layout and arrangement of boards. Try to create interesting boards that are useful to potential followers. When thinking of a board to create, think of a collection of inspiring and useful things you would like to see yourself. More importantly, have a gander around Pinterest and collect some inspiration!

 

 

3. Edit your pin descriptions

Something that has been known to bring many bloggers success is to pin your blog posts like a note to self. Often the pin that they will come across will be on it’s own and will have to speak for itself. If a person has written a description that sounds like they highly value the link for the pin, then it seems authentic. Many successful pins come from descriptions that label it using exaggeration, such as ‘This is the best…’ or ‘LOVE this….’.

 

4. Venture further than Pinterest

If you stick on the Pinterest homepage just scrolling and recycling everything you see there, then you’re missing out. I noticed that when I pin something new, I get plenty more repins than if I just repin within Pinterest. 

 

5. Make images vertical and add text

This is essential for Pinterest, if you already have images for your blog, but they aren’t vertical, you’ll need to make new ones in order for your posts to be seen. If you don’t know how to make an eye-catching image for Pinterest, then try Canva, a graphic design tool that helps you easily build attractive and high-quality images for Pinterest. Make sure you put your website’s url address in the image, (usually at the bottom) so that they are aware of your brand. 

 

6. Join group boardsPinterest Group board

There are many group boards that grant you access to thousands of followers simply by requesting an invite from the board administrator. Pin groupie.com is a great way of finding these boards and assessing how many followers/contributors they have prior to requesting an invite. You can also just follow other pinners and see what group boards they’ve joined. Pinterest has updated as of 2017 and the way to tell if a board is a group board is by looking at the circle enclosing images of multiple contributors. The instructions for requesting an invite from the administrator (the first image shown on the contributor list) are placed in the group board’s bio or their profile’s bio, it varies. 

 

7. Invite others to Pin to your boards

Inviting others to pin to your boards is an easy thing to start doing and if you select your contributors wisely, it could build a huge audience. What you need to remember as an administrator of the group board is to pin to it regularly so that the contributors will want to pin to an active board. 

 

 

8. Make your website’s Pinterest board the first one they see

This goes without saying really but it is an important one for businesses. As well as providing a neat preview of what you or the business is about, it also saves a lot of time as you can use this board as a base to share your pins out from.

 

9. Don’t scare away your followers

Getting followers is fun, but once you have them, you should try your best to keep them. And posting your website’s content all over their Pinterest homepage won’t go down well.

So as a rule, space your pins out and try for repinning 2-3 other posts every time you post from your own website.  

 

10. Try to Pin like your followers

You need to spend some time analysing the outcome of your pins so that you can see which do well and which don’t. You should keep in mind these things when assessing your Pins on Pinterest:

  • When do you get the most repins?
  • What types of titles do well?
  • How do your Pin descriptions affect repinning?
  • What kind of people are repinning your content?

This will help you to better target your followers, as you can find out when they spend time online, to find this out, we have to consider when our followers are sleeping, eating, working etc. 

 

11. Add a Pinterest profile widget to your website

By adding a Pinterest profile widget to your website you can display your pins neatly in your sidebar and thus get more followers on your Pinterest. 

 

12. Use the Pinterest phone app

Pinterest has recently made an update (2017) where you can pin much faster by swiping over the pin with your thumb to repin. Using your phone can make using Pinterest seem less of a chore, as you can easily implement a habit of spending 5 minutes scrolling and tapping on your phone into your daily routine. 

 

13. Comment on Popular Pins

Find popular pins in the popular section on Pinterest, assess which pins would be worth commenting on. Then proceed to make a meaningful and possibly helpful comment. If you can’t think of anything to write, what I tend to do is just leave a tab open and let it sit in my mind for a little while until something hits me. 

 

14. Mention others in your pin descriptions

The content you’re pinning will likely have a Pinterest profile that you can @ to in the pin description. This simple trick shouldn’t be underestimated as what you can do is compliment the creator of the content behind the pin. People love getting appreciated for their efforts and if they have the time, they should be obliged to thank you for it in some way, either by a follow, a repin or a mention back at you. 

 

15. Pin a lot!

Pin a lot! This method works as your followers want to see you as a valuable pinner who provides fresh content for their boards and followers. That being said, you should try to keep your content of high quality, rather than pinning anything you see that is related to your niche excessively.  

 

Summary

And there we have it! A list that includes every possible way to get more followers on Pinterest. 

Please share with your friends and family for more Pinterest followers all round!

How to Promote and Sell any Item in Multiple Facebook Groups with Octosuite

How to Promote and Sell any Item in Multiple Facebook Groups with Octosuite

Knowing how to promote your domain auction or any item for sale on the Internet is an important modern day skill. One method I have found to successfully promote something on Facebook is through posting to multiple groups that have a large number of members. The key part to this success is ensuring the Facebook groups relate to what you’re posting, they have to be genuinely interested in whatever you’re promoting. Octosuite-review

The marketing strategy involves making posting in multiple Facebook groups completely automated, by using a plugin that handles Facebooks API, the plugin that we’re going to talk about is Octosuite. 

Octosuite comes with many uses and is an impressive application, it gives you the tools for building an audience, automating posting and promoting a product. In this tutorial we will show you how to use Octosuite effectively and how to market a business with very little effort. 

For the purposes of demonstration I will be promoting one of my domain auctions using Octosuite. 

 

How to promote a domain auction with Octosuite

Octosuite’s Home Screen:

Octosuite Homescreen

First, you’ll want to join the Facebook groups, so click on Join Groups. 

Octosuite Mass group joiner

So try searching for some keywords that might be used in the titles of the groups you’re looking to join. Search and then ‘select all’ and ‘mass join’. You can keep scrolling further and further down until you’ve selected enough. 

Octosuite Mass group joiner

Now you might need to wait a few days in order to be added by the admins to some of the Facebook groups. Patience is key. 

Octosuite Mass group joiner

After they’ve accepted you, you’ll need to create a category for them, reconnect your Facebook account to update the app. 

Octosuite Mass Facebook group Poster

Here are some of my groups that I’ve gathered up in Octosuite. 

Octosuite Mass Facebook group Poster 

So to create a post, on the left menu click Post & Schedule and on the dropdown menu click Post.

Octosuite Mass Facebook group Poster

We’re then taken to the post template, choose the Groups option and select which Group of Groups you want to post to. Then we type a description, if its a domain or any other kind of sale, make it sound like the viewer needs the item or shouldn’t miss the opportunity. Octosuite Mass Facebook group Poster

Provide a link and set the posting to delay by 30 seconds or however long you wish. This is to stop Facebook from blocking your spammy behaviour. ¯\_(ツ)_/¯

Please note: It is advised to not post to more than 30 groups a day to keep from getting blocked. 

Octosuite Mass Facebook group Poster

You will then have to generate a token to access Facebook’s API in order to post, so follow the instructions. 

After that you can go ahead and click Post again. Then you can go and make a coffee or whatever, it is doing it all for you to save you lots of time. 

And there we have it, you have successfully mass-posted and promoted an item on Facebook. When timed well (study your audience – when are they online?), you can target your audience more effectively. 

Access Octosuite below:

Click Here for the basic Ocean Edition which gives you the all the basic features.

It also has a useful addon for Twitter, Pinterest and Linkedin syndication – Click Here

And an impressive affiliate link cloaker add on – Click Here

 

How to Make Your Amazon Kindle eBook a Best Seller in Just 5 Days

How to Make Your Amazon Kindle eBook a Best Seller in Just 5 Days

Being the creator of an eBook grants you the power to promote and sell your own content. An eBook can be a powerful tool, and when used correctly, is a great way to bring in some steady recurring income.

When I created my first eBook, it felt like a huge accomplishment, something I could finally put my name on and do with what I pleased.

Anyone can create an eBook, you don’t have to be a literary genius, just a decent grasp of the English language and a spell/grammar checker will do.

An eBook isn’t an earn cash fast scheme, it is something to be slowly chipped away at over time. Imagine the potential of making one eBook every month?

It is important to have realistic ambitions, setting a goal of 1 hour of writing every 2-3 days would make sufficient progress.

 

How to Promote your eBook Successfully on Amazon

I have come across many articles from people claiming they can tell you what it takes to make it to number 1 on the Amazon bestsellers eBook list. After reading a little further down these posts they tell you they can make £1000 or so in the first week and never mention the exciting statement from the start in their post again. But £1000 in the first week is a more realistic outcome that we are going to aim for.

To get your ebook noticed and ranked as popular in Amazon, in the first few days you must offer it for free.

We do this through the Kindle Direct Publishing Select Program.

Research from Digital Book Today tells us that the best days to do a free eBook promotion on Amazon are Sundays and Mondays.

 

Prior to these days, or on the day I recommend you ask your family and friends to review your eBook for you, this is sure to give it more attention.

Now you need to promote the eBook like crazy while its free, as this will definitely entice a customer to download your content. In doing so we will rack up ratings and boost its overall popularity.

 

Here are some popular websites where we can promote free kindle books:

  1. Author Marketing Club – A directory of easy to fill out forms.
  2. Snickslist
  3. Addicted to ebooks
  4. Kindleboards.com
  5. Pixel of Ink
  6. Bargain Book Hunter
  7. EReader News Today
  8. Free Booksy
  9. Free Book Dude
  10. Ebook Lister
  11. Free Books Hub
  12. Frugal Freebies
  13. Hundred Zeros
  14. Totally Free Stuff
  15. Reddit (relevant forums and freebies forums)
  16. BlackHatForum
  17. OzBargain (- Must use an australian IP address)
  18. FatWallet
  19. SlickDeals
  20. I Crave Freebies

Promote on Social Media

Prior to the freebie promotion, you’ll want to prepare your social media.

Facebook groups

Find as many groups as you can which offer ‘freebies’ or ‘free ebooks’ and such in the title, and request to join them. You can use a Facebook mass group joiner and post scheduling tool like Octosuite to make the process a lot easier.

Here are a few Facebook groups to get started with:

https://www.facebook.com/groups/126278657527255/

https://www.facebook.com/groups/270558336379692/

https://www.facebook.com/groups/freebkrus/

https://www.facebook.com/groups/215918835174776/

https://www.facebook.com/groups/FreeTodayOnAmazon/

https://www.facebook.com/groups/426282137432533/

https://www.facebook.com/groups/1013820968756497/

https://www.facebook.com/groups/freeebooks/

https://www.facebook.com/groups/236927589749427/

https://www.facebook.com/groups/341840249197060/

https://www.facebook.com/groups/294455560643884/

https://www.facebook.com/groups/182637088529255/

https://www.facebook.com/groups/370900356880/

Twitter Handles

Do your hashtag # research that is relevant to your ebook. Here are some to start off with: #Amazon #eBook #KPD (Kindle Publishing Direct) #FreeKindleReads #BookBuzzr #BookMarketing #Kindle #KindleBargain #BookGiveaway #WLCFreeToday

Find Twitter users who you think will be willing to promote your ebook, note their names down to @ them when you start to promote the free ebook. Choose people relevant to your niche, ebook promoters or anyone who promotes free stuff.

 

Here are some twitter users we can give an @ to:

@freebookclub1 @kindlestuff @KindleDaily @ibdbookoftheday @Booksontheknob @CheapKindleDly @digitalinktoday @kindle_free @Kindle_promo @bookbub @freeebooksdaily @zilchebooks @freedailybooks @fkbt  @Bookyrnextread @DigitalBkToday @free @freebookdude @4FreeKindleBook @IndAuthorSucess @IndieKindle @KindleFreeBook

Pricing your eBook

After 5 days of a free promotion, you should have gained popularity and some nice ratings (depending on your content).

Bestselling eBooks have a price range between £0.75 and £6.95.

I recommend £2.99 as an affordable price to pay, but it’s up to you.

To Sum up

If you’re thinking of publishing and selling a kindle eBook through Amazon, you should always do it through the KDP Select service first as it will get your eBook noticed and rated.

When the five days are over, its popularity during the 5 free days should have propelled it into the top most popular kindle eBooks on Amazon.

5 Blogging Tips for Success + SEO Secrets Revealed, How to Make Google Love You.

5 Blogging Tips for Success + SEO Secrets Revealed, How to Make Google Love You.

If you are new to blogging and want it all to go smoothly, or if you’ve been a blogger for a while now and you aren’t getting the results you expected, then this post is for you.

During my experience as a beginner blogger I came across many pitfalls and noticed what really holds you back from blogging successfully, so I decided to make a list of possible mistakes the beginner blogger makes.

So here are my 5 Tips On How To Be a Successful Blogger.

1. Don’t Dive in at the Deep End

It can be exciting when you first start your blog, and it can be tempting to get it up and going as soon as you can, but when we rush into things, we tend to make mistakes.

It is better to take time over each decision you’re making, for example, with design, like choosing a certain font, if you change your mind (like I did) and have too much content, that means a lot of laborious editing.

Also when starting a blog it is important to keep generating new ideas and conduct research for posts, but it is important to keep a good balance between input and output. This is why a blogging schedule is important for keeping to deadlines.

2. Stay focused

Creating a successful blog requires finding and maintaining a focus for your blog . Your ‘niche’ should ideally be your interests, something you have spent time learning about and therefore have no problem writing about it. The main idea here is that you are supposed to enjoy blogging, not loathe it.

If you are expecting your blog to be read by thousands in your first month, you’re mistaken. Blogging is a lengthy process and it takes months for readers to start engaging, although it does depend how well you market it.

This shouldn’t be a rushed job, what will take you further in the long run is quality, polished content.

3. Do your research

With that said, you should find the process of starting a blog about something you love easy, and have no problem with researching about your subject.

Make sure that when you’re reading about your interest on websites or researching for a blog post, you have a look at the blog’s layout, its graphics and what makes it stand out.

Be inspired by your competitor blog’s techniques and ideas for attracting their audiences, but don’t be a carbon copy – see if you can bring something new to the game.

Also take time to figure out which writing style suits your blog best, whether its informative, formal or chatty, etc. You may or may not want to feature your name in your blog, as it depends on the type of content you write and if you’re concerned about your privacy.

 

4. No copying and pasting!

If you find content that you love and would like to include it in a blog post, make sure to use quotes and give credit where it is due. Some bloggers appreciate a mention on your site, as it helps them to reach a broader audience (and climb up the search listings).

Paraphrasing is fine as long as you do it in a way that is unique to your own style, simply using a thesaurus isn’t enough, you have to put some personality in there, but try to stay out of cheeseville.

5. Your reader is your new best friend- Don’t ignore them!

Your best friend will openly criticize you in the comments section, they will scrutinize each mistake and you have to answer to it. Your new best friend will also say nice things on occasion, engage in meaningful conversation and even provide helpful tips.

Your new best friend will also leave a comment to promote their blog on your blog, and you can do the same on their blog, an I scratch your back you scratch mine situation.

Unfortunately we’ll always have to deal with people who have differing points of view, and so we must learn to cautiously let them know that they’re wrong and stupid for thinking that.

Not really! You must always be polite and thank them for reading and commenting. You should reply with whatever is appropriate and avoid a debate, but if you must retort, keep it short and never get personal.

Summary

Realistically, creating a successful blog depends on how much work you are willing to put into it, and for that reason you should find something you enjoy researching and writing about.

 

SEO Secret Revealed:

How to make Google love you

A blogging tip that will bring you success with climbing Google’s search listings is:

In the first 1-2 months of starting your blog, be a blogging maniac, write and publish as many new posts as often as you can. Publishing a post every two days along with writing SEO configured content should get you high up in the search listings.

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