5 Important Things to Consider when Choosing a Niche for Your Blog
What is Niche Marketing?
Niche marketing is a strategy that aims at a particular customer base. By marketing our product or content at a group of people interested in the same niche we can get the exposure we need to the correct kinds of people. Many ambitious newbie marketers can make a big mistake by not choosing their niche correctly. So here are some useful pointers to remember before you choose your niche for your blog.
1. Is it something you’re interested in?
This is probably the most important factor when it comes to choosing a niche. This is mainly because it is very difficult to write about or effectively promote something you aren’t interested in. Remember those subjects you loathed in school? Well you don’t want to go through that experience again do you? One of the best methods for writing content is to be both the reader and the audience, so to speak, that way, you already know what your audience wants from your website. Just have a think about your interests and see what ideas pop up.
2. How targeted is your niche?
Many blogs start out by making their niche too broad. They want to write about everything there is to do with their niche, which isn’t necessary, and most of the time, it doesn’t work. What does work is directing your audience’s attention onto a straight-forward objective that they want to achieve. Otherwise the amount of choices to make will overwhelm the reader and they won’t be as familiar with your brand/blog’s identity and direction.
3. How well do you know your niche?
I recommend having at least 1 year invested into learning about your niche. Without having the knowledge to help your readers as much as you can, your content will be lacking. What will help your content to thrive is sprucing it up with as many tips and as much useful information as possible. But if you don’t have a years knowledge then get learning, get subscribing to informative sources, like social media pages, read forums, ebooks, blogs, follow all the experts. Whilst reading all this material, you should pick up all the niche marketing tips on the way.
4. What kind of design does your niche usually work with?
Getting your website’s design right is vital to its success, so it needs a lot of thought and planning put into it. You need to know what kind of aesthetic attracts your target audience. The best way of doing this is by reading other websites that cater to your niche. And if you’re interested in your niche, which you should be, then you’ll have already been reading plenty of blogs within your niche. For example Lisa Cox’s gardening blog has a very clean and neatly arranged look, with large images to show off the gardens.
5. How can you beat your competition?
What do you have that your competitors don’t have? How can you beat them to the punch? You need to get thinking of how you can make your blog worthy of their time. For SEO keyword targeting, use Google Adwords to get some ideas. And remember you won’t be climbing very high in the search listings by using generic SEO keywords, marketing your niche as interesting and a little different from the rest will require digging a little deeper and getting more specific with blog post ideas and titles. One way to research your competition as well as adwords, is rather than just seeing adwords notify you that it is a low competition keyword, just google search the keyword and refer to the number of search results as seen in the image below:
So you see that making sure you definitely have the correct niche for your blogging plans is very important. If you don’t have the correct niche, you won’t be able to beat your competition, design and market the content correctly and you could end up failing, having put a lot of hard work to waste. So bookmark and share this page and please subscribe if you don’t want to miss out on any legitimate internet marketing schemes.