5 Important Things to Consider when Choosing a Niche for Your Blog

5 Important Things to Consider when Choosing a Niche for Your Blog

5 Important Things to Consider when Choosing a Niche for Your Blog

What is Niche Marketing? 

Niche marketing is a strategy that aims at a particular customer base. By marketing our product or content at a group of people interested in the same niche we can get the exposure we need to the correct kinds of people. Many ambitious newbie marketers can make a big mistake by not choosing their niche correctly. So here are some useful pointers to remember before you choose your niche for your blog. 

1. Is it something you’re interested in?

This is probably the most important factor when it comes to choosing a niche. This is mainly because it is very difficult to write about or effectively promote something you aren’t interested in. Remember those subjects you loathed in school? Well you don’t want to go through that experience again do you? One of the best methods for writing content is to be both the reader and the audience, so to speak, that way, you already know what your audience wants from your website. Just have a think about your interests and see what ideas pop up. 

2. How targeted is your niche?

Many blogs start out by making their niche too broad. They want to write about everything there is to do with their niche, which isn’t necessary, and most of the time, it doesn’t work. What does work is directing your audience’s attention onto a straight-forward objective that they want to achieve. Otherwise the amount of choices to make will overwhelm the reader and they won’t be as familiar with your brand/blog’s identity and direction. what if your niche marketing choice is too broad

3. How well do you know your niche?

I recommend having at least 1 year invested into learning about your niche. Without having the knowledge to help your readers as much as you can, your content will be lacking. What will help your content to thrive is sprucing it up with as many tips and as much useful information as possible. But if you don’t have a years knowledge then get learning, get subscribing to informative sources, like social media pages, read forums, ebooks, blogs, follow all the experts. Whilst reading all this material, you should pick up all the niche marketing tips on the way. 

4. What kind of design does your niche usually work with?

Getting your website’s design right is vital to its success, so it needs a lot of thought and planning put into it. You need to know what kind of aesthetic attracts your target audience. The best way of doing this is by reading other websites that cater to your niche. And if you’re interested in your niche, which you should be, then you’ll have already been reading plenty of blogs within your niche. For example Lisa Cox’s gardening blog has a very clean and neatly arranged look, with large images to show off the gardens.Lisa Cox garden design blog

5. How can you beat your competition?

What do you have that your competitors don’t have? How can you beat them to the punch? You need to get thinking of how you can make your blog worthy of their time. For SEO keyword targeting, use Google Adwords to get some ideas. And remember you won’t be climbing very high in the search listings by using generic SEO keywords, marketing your niche as interesting and a little different from the rest will require digging a little deeper and getting more specific with blog post ideas and titles. One way to research your competition as well as adwords, is rather than just seeing adwords notify you that it is a low competition keyword, just google search the keyword and refer to the number of search results as seen in the image below:

what is niche marketing

Summary

So you see that making sure you definitely have the correct niche for your blogging plans is very important. If you don’t have the correct niche, you won’t be able to beat your competition, design and market the content correctly and you could end up failing, having put a lot of hard work to waste. So bookmark and share this page and please subscribe if you don’t want to miss out on any legitimate internet marketing schemes. 

5 Important Things to Consider when Choosing a Niche for Your Blog

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How to Promote and Sell any Item in Multiple Facebook Groups with Octosuite

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Knowing how to promote your domain auction or any item for sale on the Internet is an important modern day skill. One method I have found to successfully promote something on Facebook is through posting to multiple groups that have a large number of members. The key part to this success is ensuring the Facebook groups relate to what you’re posting, they have to be genuinely interested in whatever you’re promoting. Octosuite-review

The marketing strategy involves making posting in multiple Facebook groups completely automated, by using a plugin that handles Facebooks API, the plugin that we’re going to talk about is Octosuite. 

Octosuite comes with many uses and is an impressive application, it gives you the tools for building an audience, automating posting and promoting a product. In this tutorial we will show you how to use Octosuite effectively and how to market a business with very little effort. 

For the purposes of demonstration I will be promoting one of my domain auctions using Octosuite. 

 

How to promote a domain auction with Octosuite

Octosuite’s Home Screen:

Octosuite Homescreen

First, you’ll want to join the Facebook groups, so click on Join Groups. 

Octosuite Mass group joiner

So try searching for some keywords that might be used in the titles of the groups you’re looking to join. Search and then ‘select all’ and ‘mass join’. You can keep scrolling further and further down until you’ve selected enough. 

Octosuite Mass group joiner

Now you might need to wait a few days in order to be added by the admins to some of the Facebook groups. Patience is key. 

Octosuite Mass group joiner

After they’ve accepted you, you’ll need to create a category for them, reconnect your Facebook account to update the app. 

Octosuite Mass Facebook group Poster

Here are some of my groups that I’ve gathered up in Octosuite. 

Octosuite Mass Facebook group Poster 

So to create a post, on the left menu click Post & Schedule and on the dropdown menu click Post.

Octosuite Mass Facebook group Poster

We’re then taken to the post template, choose the Groups option and select which Group of Groups you want to post to. Then we type a description, if its a domain or any other kind of sale, make it sound like the viewer needs the item or shouldn’t miss the opportunity. Octosuite Mass Facebook group Poster

Provide a link and set the posting to delay by 30 seconds or however long you wish. This is to stop Facebook from blocking your spammy behaviour. ¯\_(ツ)_/¯

Please note: It is advised to not post to more than 30 groups a day to keep from getting blocked. 

Octosuite Mass Facebook group Poster

You will then have to generate a token to access Facebook’s API in order to post, so follow the instructions. 

After that you can go ahead and click Post again. Then you can go and make a coffee or whatever, it is doing it all for you to save you lots of time. 

And there we have it, you have successfully mass-posted and promoted an item on Facebook. When timed well (study your audience – when are they online?), you can target your audience more effectively. 

Access Octosuite below:

Click Here for the basic Ocean Edition which gives you the all the basic features.

It also has a useful addon for Twitter, Pinterest and Linkedin syndication – Click Here

And an impressive affiliate link cloaker add on – Click Here

 

Domain flipping: How to find and buy an expired domain, give it a website and sell it for big money.

Domain flipping: How to find and buy an expired domain, give it a website and sell it for big money.

Creating a website is easier today than ever before. With drag and drop builders and the ability to create templates, anyone can do it and do it fast, no web developing skills necessary, all you have to do is read a little and make some observations and chip away at it. Or if you have the money, pay someone to make one, or you could purchase a ready-made one and make some additional adjustments. But we’re going to be focusing on expired domains. 

Buying an expired domain is a fool-proof way of getting ahead and beating the competition in Google. Domains are expired because the owner didn’t renew its registration and so it is automatically put up for auction. 

Flipping websites is a popular side business for the entrepreneur as some can go for tens of thousands. It also works as an option for when you have a website that you think isn’t working out well or earning as much as you expected, so rather than throwing it away, try selling it! 

There are many people who buy ready-made websites with the idea of making money. These people prefer not to waste the time and effort of having to set the website up, so they buy them ready to go instead. 

So, without further ado, let us take a look at how we can buy an expired domain, give it a website and make big money selling it. 

 

Buying a domain

The reason I recommend buying an expired domain is because you can find high-value domains expiring for often a very cheap price. 

A lot of these domains are high value because they already have backlinks in place. Backlinks are where other websites have provided a link for the website which enhances its credibility with Google. As a result, the website will have a better chance at showing up in the search listings. 

Extra tip: You can also use an expired domain to create a 301 redirect to your site, boosting your authority in Google. 

 

Where to find expired domains: 

We are going to use one website to look for an expired domain, this is expireddomains.net

This website works as a meta search, rounding up all the expired domains found on the internet. 

As of 2016, they currently have 75,951,357 domains, which are separated into 84 different lists to search under. 

As that’s a hell of a lot to search through, so I advise starting with deleted domains and Godaddy auctions as these are the most popular. 

 

Which search filters to use:

The vast amount of domains in each section means we have to use the search filter to narrow it down to showing domains of higher quality first. 

We choose the Only With a DMOZ Entry option because it filters out the spammy websites. You can trust it’s of some quality when it’s filtered under DMOZ. 

You’ll also want to check the options No Fake PR and Unsure PR. PR means Page Ranking, we tick these options to filter out the domains that have fake or manipulated page rankings. 

You’ll also want to sort the search results by the number of DP which stands for Domain Pop. This rates deleted domains by the amount of linking root domains. Choosing this option rather than BL (backlink) means we get more root domain links instead of domains with backlinks from various pages on a website.  

Now the fun part begins, where the chase happens from 6pm till 10pm the domains are added, but you can also see soon to be expired domains here.

 

Here are some factors to keep in mind when determining the value to a domain:

  • How aged the domain is – this can give a domain authority amongst other new domains.
  • How brandable the domain is – domains that have a small bunch of letters and numbers in any order are surprisingly very valuable and highly brandable. When choosing these try to keep it to 3-4 characters long. 
  • Does the domain include a keyword from a chosen niche? 
  • Whether you have a niche in mind or are open to any niche, remember to look for certain key search terms within that niche as this is good for beating competitors in search listings like Google. 

It is important to know which types of domains will do well with SEO, so these keep these pointers in mind when you are browsing for a domain.

 

Turning a domain into a website

I recommend just browsing and letting the ideas come when you see a certain domain you like the look of. 

There are a few directions we can take, these include:

  1. An eCommerce Store – This is an option that Shopify makes easy to do with their bulk uploading methods (CSV), their add-ons like loyalty cards/memberships and you can guarantee a sell in their forums. 
  2. A Directory – This option can be done through simply collecting information on a number of things and creating a menu. You could pay someone on Fiverr to research the information for you and put them into an excel sheet.
  3. A Product – If you have thought of an amazing product and want to make a website to promote it, then you can have a go at doing it yourself either from scratch, or a template (go for the template). Or you could pay someone to do the whole lot! Even make the product! Please note that you’d also be giving away the license to your amazing product if you sell the website. 
  4. A Blog – Starter blogs sell, but you’d do well to get a couple hundred for them, depending on your audience count and social media presence. If you’re starting a blog, then go with WordPress.

 

Purchasing Hosting:

The cheapest hosting you can get is Bluehost from $6.95 per month, to try it out once, but if you think you’ll get into this domain flipping business with multiple websites, then you can go for unlimited hosting from $8.95 per month. This is the cheapest I have found and is high value because it includes unlimited email accounts, which has made me switch from 123-Reg to Bluehost’s $8.95 option.

If you are opening a Shopify Store then you don’t need to purchase any hosting. 

 

Starting up your website:

If you’ve chosen Bluehost, then go on the control panel and select WordPress. 

This is where we station our blog. If you don’t know about WordPress, it has a humongous community and millions of themes and plugin integrations to choose from. And it’s very easy to get the hang of.

For our theme, we will be using one of the only two drag and drop themes that allow for website migration. These are:

1. Make

2. Beaver Builder

 

If you chose Shopify, then you can keep things very simple and just upload a logo and some graphics. Shopify make it very easy to get started and you can navigate quite easily around their website. 

 

 

 

Branding:

Find a colour theme, I get a lot of inspiration from Pinterest. 

A great resource I found recently is ColourLovers.

Just make observations on what you’ve seen on other blogs within your niche. ‘Good artists borrow, great artists steal’ is a quote I think of from time to time.

 

Finding a logo

There are many logo designers offering affordable prices on Fiverr. 

For higher quality work, have a look at Designcrowd.

For some completely free logos:

Create around 10 posts and categorise them. 

If you don’t want to write them, Textbroker.com provides high quality ghost writing. And Fiverr.com also has a lot of people offering original posts.

 

Create your sales pitch: 

Highlight in bold the most important and tempting information. 

Write bullet points. 

Find everything that’s good about the domain and embellish it. 

Talk about other related websites or keywords that have a high search count or have been sold for a high amount. 

Make a prediction of the websites potential, reveal it’s amount of backlinks. 

 

Where to sell your website: 

Flippa is the most widely used domain and website auctioning platform. It’s easy to set up an auction and charges $9 for one auction, with 1 free if it doesn’t sell. You can also invest $99 to put the listing on the front page, though this isn’t essential, it will boost attention dramatically. 

Hint: Don’t set a reserve, your website will receive very little attention if you do set a reserve. The secret is that you need to gather attention from the very beginning otherwise it will remain dormant in the listings. Only the most active listings get seen. 

If you made your website with Shopify, then post it in their forum here.

 

How to transfer your website:

With WordPress, you can migrate the database to another domain easily with the Duplicator plugin. There are many tutorials that show you step by step how to do this, here is one I found:

Copy & migrate WordPress sites with the Duplicator plugin

You can also do this manually in the cpanel which doesn’t take up much time. Click here for a great tutorial from Flippa.

 
So there we have it, a method that doesn’t take too long, just a little dedication. It is possible for anyone to do this no matter how much technical knowledge you might have, and it doesn’t have to cost too much either, so please do have a go and enjoy the process!

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