Why You Aren’t Earning Money from your Blog – How to Add Value P1
Offering your own product vs Google Adsense
Josh Elizetxe from TomiAcademy.com reveals that his sites own product makes a lot more than when his website only had Google Adsense:
Creating and selling your own product on your blog isn’t as hard as you may think, all it requires is….
‘Specialist’ knowledge about your niche.
And if you have a blog with a niche, then you already have that don’t you? If you don’t have a blog, all you have to do is make one that has a specialized niche.
The Specialized Niche
This specialized niche can be about absolutely anything, as long as you think it has value and you think that there is plenty to teach someone about it.
When I say specialized, I mean a specific niche that stems from a broader niche. Here are some random examples:
3D animation and visualisation
Brand identity design
Healthcare & Wellness
Social media marketing
– so you see its good to base your niche on something you’re interested in, just pick one of your fondest hobbies, it could be anything, the more specific the better.
You could simply take up a new hobby and show the audience your progress, some examples include skin care, a new diet, a money making scheme or learning a musical instrument.
If you don’t know which niche to choose, then it’s good to consider something that you would be interested in learning about.
Your blog is where you store your research findings, through varied content which includes videos and images created by you. And remember, the more you learn, the more posts you’ll have to add to your blog.
So this is a great way to start a new hobby as you can also look back at how far you have come from start to finish. It works as a great incentive to learn and you will be sharing valuable information with others, which is a very good thing!
If you already have a blog, then you need to ask yourself if your niche is too broad. If you don’t want to change your blog into being more specific, then by all means you can create a new blog that is centred around your niche – and promote your new blog on your first blog.
The Winning Products:
Once your blog has been established and has gathered an audience, you can start to monetize it through offering consultation. You will be offering one-to-one consulting to customers either over the phone or through Skype at an hourly rate.
Because you are going to give people your undivided attention for an hour or more, then you can charge a premium price as that is what it will be worth, say £100 per hour.
If you don’t know what to tell them straight off the bat, here is a template which works with most niches- work with them to create a schedule that they will use for the next 2 weeks to a month (however long until your next consult).
Simply ask them questions about how much time they can devote to the objective, then pick out certain activities from a pre-made schedule that they can complete.
-Please note that to be successful in doing this, you should have gained credibility as a blogger and also gained a sufficient amount of knowledge to be able to answer questions that your consultant may have.
Offer a Video Collection &/or guidebook
You can offer a video collection or a PDF guidebook for a reasonable fee of between £10 – £20.00.
This will only involve some work at first from you and then can be set up as an automated email from mailchimp.com.
To design your guide, you could use Flipsnack which offers 1 months free trial (try to get it done in that time). Have a look at my article on how I used Flipsnack Here.
Promoting Your Product:
Your salespage will need to be strategically designed to make a reader desire your product. Lets go over what works when designing a sales page:
- I highly recommend reading Tom Hopkin’s article ‘Arouse Emotions, Don’t Sell Logic’, he tells us that positive emotions create sales and negative emotions destroy sales.
- A personal story about yourself – People what to know that they can trust you to deliver the goods, and what really works in gaining trust is a personal success story that the reader can relate to. They want to visualise themselves experiencing the success that you provide evidence for.
- Make sure the design is modern, clean and stylish. Don’t use primary colours like red and blue to make text stand out, it just looks spammy.
- Use bullet points to sum up what you’ll receive – we like short summaries, especially in a three section column format as seen here.
- Include quotes from previous customers – this will help the potential customer to feel comfortable with purchasing your product.
For designing your blog, click here to find out How to Design a Blog in 2016
Host a Webinar
A ‘Webinar’ is a great way of marketing your website and gaining a potential customer’s trust and confidence in your product and knowledge.
A webinar is basically a live workshop with an interactive audience where you demonstrate a method from whatever it is you’re teaching. You can offer to answer questions either along the way or at the end.
You can either charge for your Webinars, or you can host them for free, if you host them for free you’ll most probably gain more attention.
InstantPresenter is a useful tool I recommend for having people sign up to your Webinar.
Affiliate Marketing Programs
You can sign up to an affiliate marketing website as a client and offer any potential affiliates a percentage of the price of your product, 25 – 50% is a recommended price if you want to be promoted successfully.
Here is a list of Affiliate marketing programs where you can stage your product:
CJ Affiliate by Conversant
Social Media Marketing
There are many tools we can use to promote something through social media. To see how you can make the most of Facebook’s advertising service, check my post: Facebook Marketing Secrets.
For free longterm advertising on Facebook with a one-time payment at the start, we have Octosuite, Facebooks only mass group posting application. It also finds the most viral content on Facebook, Reddit, YouTube and Twitter, which you can then scrape and schedule as your own social media posts. Another useful add-on is its syndication for Twitter, Linkedin and Pinterest.
Buffer – whilst Octosuite is good at finding external content, Buffer is very good for posting your own content as it offers a “rebuffer” option that speeds up the process. It schedules your social media posts (Mine: Facebook, Twitter, Pinterest) for the best times to post in the day for each website. Since using it I have seen a dramatic increase in activity on my website and also in my hobbies. Click here for a 2 week free trial, after that, Buffer only charges you £10 a month!
So there you have a collection of reasons why your blog should be more targeted in order to increase both traffic and sales. It may take a while to get it going but the hard work and preparation will start to pay off, and when it does, you’ll be happy and deserve a pat on the back for staying focused.